Our Story

The UK’s leading cereal maker, dedicated to providing people with tasty and nutritious food. It’s about more than just eating mindfully – our values and beliefs guide everything we do

Healthier choices lead to better lives.

Under new ownership since 2023, our parent company, Sanitarium, supports us in our journey to be about more than just selling food. Together, we believe healthier choices lead to better lives, happier people and stronger communities.

Tasty, nutritious, and made in the UK.

One of the UK’s leading cereal maker, even though you may have not heard of us! That’s because we provide own-label and branded manufacture and packaging services for many of the leading retailers and brands in the UK.

Brands to make 
you feel good.

We have a growing collection of fantastic brands and big ambitions to grow our branded presence in the UK! Each brand offers it’s own unique benefits, from a tasty on-the-go breakfast solution with UP&GO to a bursting-with-benefits-breakfast with Lizi’s range of granolas, our brands provide delicious and nutritious breakfast and snacking solutions for people of all ages and lifestyles.

Today

Company values

Work as a team
Learn and grow together
Find strength in difference

Raise the bar
Give our best
Celebrate success

Be courageous
Be open and curious
Think future

Act with humility
Look out for each other
Give outstanding customer 
service to all

Supporting people of all ages to make healthy choices with good food, that brings joy every day.